As a fashion brand, there is an obvious expectation that your brand knows how to style pieces of clothing together and create memorable looks for consumers. With that in mind, having a section on Cork Kids Bicycle Shop your brand's website dedicated to creating a style guide or a “look book” to showcase your products combined and paired together in numerous different ways to showcase their versatility and giving inspiration will instill the confidence many consumers need to make a purchase decision. In addition to this, it’s also a great opportunity to upsell. The consumer will see a full outfit, and may love it, and become interested in purchasing the entire thing, which is great for your business! TikTok’s and Instagram Reels for Fashion Inspiration Like the point above, consumers love getting fashion inspiration through different sources. One of the most significant methods is inspiring your target audience through social media to give them ideas on how to style their own clothing. Being that guide for fashion-oriented consumers will lead them to trust your brand and be interested in shopping with your brand. With TikTok being a huge and growing platform, it is well known for bringing overnight success and attention to many smaller and/or newer brands.